Bam! Two (sic!) of our campaigns are nominated for the Effie Germany 2022. The personalized campaign "Die VersicherungsmanufakTOUR" for Allianz takes CRM communication to a new level and with "TKKG and the 12.000 Detectives" for Sony Music Entertainment and Amazon Music with WhatsApp and Twitch we not only created the "Dialogue Campaign of the Year" (MAX AWARD), but also fulfilled a dream of thousands of TKKG fans. Thanks and greetings go out to both project teams, the GWA, jury president Liane Siebenhaar and all jury members. By the way: Both campaigns combine storytelling with technology and both campaigns were created in the Mantikor Creative Room, an agile and efficient form of creative collaboration. Because together is more creative. And more effective.
Together with Philipp and Keuntje GmbH, we are shortlisted for The Best Agency Award! Thanks and shout-outs to the jury, composed of the 70 most valued CMOs of DACH, and, of course, to Oliver Klein from cherrypicker - Your Agency Management Consultants, who organized the entire thing. See you at the live presentation!
You want to combine transmedial storytelling with technology and are curious as to how we used our Creative Room to launch our Sony Music Entertainment campaign, TKKG and the 12,000 Detectives, along with German Wahnsinn, WhatsApp, Amazon, Hochschule Mittweida, yes!devs GmbH, and many more partners? We’ll tell you!
Data, facts, and great first ideas: At the Mantikor x BVR Creative Room workshop in Hamburg, we worked together on the new communication strategy of the Bundesverband Regie, which unites, represents over 550 directors in Germany, and fights for their rights. Our Creative Director, Falk Poetz, has been a member since 2019. Mantikor will support as an agency-partner by sharpening the BVR’s profile, and make them even more attractive for all present and future members.
We have won 11 nails at the Art Director Club 2022, among others, gold for the best concept! For the project “TKKG and the 12,000 Detectives”, we won 1x Gold, 3x Silver, 7x Bronze, and 6 other awards, together with German Wahnsinn and Philipp und Keuntje/fischerAppelt!
According to the jury, “the strongest dialog campaign of the year”: 2x Gold, 1x Silver, and 1x Bronze at the MAX Award for “TKKG and the 12,000 detectives! Every year, the German Dialog Marketing Association (Deutscher Dialogmarketing Verband e.V.) honors the most successful dialog campaigns with the MAX Award. We are excited together with our partners German Wahnsinn and Philipp und Keuntje/fischerAppelt! And best of all, many of the team were able to be there today. To the others, we raise a toast from the bottom of our hearts.
A golden evening with our friends from Sony Music Entertainment, Philipp and Keuntje GmbH, and German Wahnsinn at the Radio Advertising Award 2022! Gold in the category Best Innovative Idea for “TKKG and the 12,000 detectives”!
Congratulations and greetings to all other awards winners, the jury, and especially to all who have worked on this monstrous project, feverishly cheered, puked, and won alongside us - it’s time for another round of drinks in the Creative Room.
This week we received incredible news:
2x nominee at the 26th Webby Awards
1x honoree at the 26th Webby Awards
4x nominee at the MAX Award
And all that with TKKG and the 12,000 detectives. 😱
We are completely speechless. Which is why we need your voices now, where ours is not enough. Vote for our precious, innovative masterpiece!
(Update: Voting period expired)
We united four detectives and 12,000 fans - through Messenger and social media.Today we could present the works of it all live at the AllFacebook.de in Munich. Thank you for the enormous interest in our session and for all the great questions - and, of course, thank you Daniela Vey, our amazing host.